WORK
ANNELISE HILLMANN
CONTACT
BRIEF // BRAND IDENTITY

ACE Initiatives, a non profit grant resource for young entrepreneurs, reached out to me to help formalize its identity. I modernized ACE's working logo, pinpointed its nebulous aesthetic, and developed a complete brand book that could clearly express ACE's brand identity.
SOLUTION
When ACE approached me, it was using any random spade off the Internet as its "logo." The organization lacked any sort of formal branding, and yet it had a very specific visual style in video and on social media.

My challenge was to define in so many words its indescribable visual style, a mysterious cult-like Vaporwave, and refine the creative choices that had already been made. These culminated in a logo, identity, and brand book. The client couldn't have been more pleased with the work -- he had the logo tattooed on his arm.
contact

(561) 427-8059
ahillmann@college.harvard.edu

ANNELISE
HILLMANN