BRIEF // AD CAMPAIGN DIRECTION
The Harvard Bartending Course & Services needed a way to reach recent graduates in the Boston area. I lead a team of designers in creating an attention-grabbing subway ad series that would appeal to younger commuters.
This ad campaign showed me the impact of project novelty on team morale. My designers loved getting into the spirit of it and concocting taglines that would make commuters smile. Their passion for the project turned into the best ideas and designs that I had seen from them.
One of the most rewarding parts of starting 67 was the opportunity to see young creatives grow and learn. It has reminded me that the creative process is letting someone else see the world through your eyes.