Working on blogwise was a new experience for me in designing SaaS tools. I built the UI on Figma and worked with full stack engineers to iterate on new product features.
blogwise was a window into the technical needs of startups and illuminated the specific pain points of content marketing. In addition to my usual branding role, this project called for a more granular approach to user interface design, which required thinking not only about customer use but also reader experience on our customer's blogs. As a designer who uses blog-makers frequently, it was fun to be on the other side of the equation, making the templates exactly as I'd want them.
See the blogwise website here
. You can also read about the founding of the company here
, on The Lightning Blog (which itself is a blogwise blog).