BRIEF // PHOTOGRAPHY
Grabanzos had developed a one of a kind product - great tasting chickpea snacks - but lacked any professional photography of it. I produced quality product and lifestyle shots for Grabanzos to use on its website, ecommerce sites, and social media campaigns.
We recreated the lifestyle of an average Grabanzos consumer, organizing several shoots based on different market segments - the health nut, the young professional, the person always on-the-go. As Grabanzos had no previous professional photos of its product, these images became integral to its brand identity and were used on its redesigned website and social media.