BRIEF // WEB DESIGN

Here are a few websites I've designed or art directed. From full ecommerce platforms to landing pages, each serves a unique purpose for the client and their features were tailored to their needs.
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WEB DESIGN & ART DIRECTION 
Campus Insights, a Gen Z UX research firm, needed a professional site to legitimize its B2B sales. I directed our creative team in formalizing a visual identity for the company and conveying its competitive advantage in the most digestible way.

See the full website here.
ART DIRECTION 
The Academies at Harvard was expanding exponentially, but parents needed a trustworthy site to make the final step in enrolling their child to a summer program at Harvard. In edition to establishing a referral marketing strategy, I oversaw the creation of the Academies' brand identity and site.

See the full website here.
WEB DESIGN
Harvard Student Agencies's previous site had very limited functionality, but we wanted a way to include an interactive timeline, highlight all of our student managers,  and describe each of the business divisions. We built this site from scratch with all of those features and much more interactive UI.

See the full website here.
ART DIRECTION
The Harvard Shop, a multi-mullion dollar e-commerce and retail brand, had a 1% conversion rate due to poor visual design and faulty UI. Conversion rate doubled after our changes to the homepage, collection pages, and product filter.

See the full website here.
WEB DESIGN
GroupGear, a competitor to Custom Ink, offers custom gear in bulk orders. To give customers a clearer understanding of the order process, we built this site with GroupGear's full product catalog.

See the full website here.
contact

(561) 427-8059
ahillmann@college.harvard.edu

ANNELISE
HILLMANN