Relook’s design principle revolves around the concept of "elevated basics," which informs every aspect of the brand’s visual and functional elements. Relook aims to provide users with a luxurious experience without feeling inaccessible.

Relook's brand aesthetic reflects the fashion sense of its users, embodying "approachable luxury” with a playful twist. Its clean and sophisticated design is accentuated by pops of color, giving the brand a fresh and youthful feel. Relook places a special emphasis on its community of fashion enthusiasts and mindful consumers. The below items are examples of how the Relook brand may translate to IRL uses to engage that community beyond the digital.

I created a waitlist splash page and the UI design system for key app screens, using familiar elements of social media layouts with Relook-specific iconography.